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Ben Duffey | Resume

Senior Marketing & Strategy Executive Ecosystem | Creative Director & Developer | Marketing & Analytics

Experience

Jogan Inc. | Director of Marketing & IT | September 2024 – Present

Las Vegas, Nevada

Oversaw corporate IT, marketing, and communications strategy for all Jogan portfolio companies. Developed enterprise-level infrastructure, standardized systems, and unified branding to create operational synergy across divisions.

• Spearheaded the full-stack marketing strategy for a multi-brand portfolio of 30+ businesses, spanning hospitality, entertainment, retail, and consumer products, driving organic growth with minimal paid spend.

• Built marketing and brand systems from the ground up, including content pipelines for TikTok, Instagram, YouTube Shorts, and emerging platforms—delivering growth without heavy reliance on ad dollars.

• Architected and led cross-functional campaigns, collaborating with Creative, Sales, Product, and Executive teams to ensure messaging consistency and brand voice across entities.

• Introduced UGC and influencer programs, establishing scalable pipelines for authentic content generation and community engagement.

• Implemented AI-driven marketing automations and reporting dashboards to track KPIs across brand engagement, social growth, and D2C sales.

• Managed multiple rebrands, redesigned websites, and elevated digital presence via SEO optimization, influencer activations, and content strategy.

Denver Broncos Partnership (Corporate-Wide Initiative)

Overview:
Developed and executed a high-visibility partnership between Jogan Inc. and the Denver Broncos, designed to promote flagship restaurant brands and strengthen brand recognition across Colorado and Nevada.

  • Negotiated and managed stadium partnership activation to showcase Imperial Chinese Restaurant and The Donut Haus throughout Broncos stadium venues.
  • Directed creative content production, including dynamic LED video displays, animation, and short-form advertising for in-game and concourse placement.
  • Collaborated with Jeremy (3D Animator) and the LVMA team to produce engaging visuals highlighting Imperial’s authentic Chinese cuisine and Donut Haus’ mochi donuts.
  • Coordinated multi-brand exposure strategy aligning hospitality, culinary, and lifestyle branding with professional sports audiences.
  • Expanded the partnership’s reach through cross-platform campaigns on TikTok, Instagram, and Google, integrating geofenced advertising around stadium events.

Echo Mountain Ski & Event Center (Idaho Springs, CO)

  • Directed POS infrastructure deployment, database management (PostgreSQL), and hardware configuration for lift ticket and cafeteria systems.
  • Oversaw network and Starlink upgrades to expand bandwidth and public Wi-Fi capacity.
  • Produced full-scale marketing campaigns including “Shine Your Brightest,” “Silver Ski Club,” “Decade Duos,” and “Inflatable Day.”
  • Implemented Klaviyo marketing automation for seasonal pass renewals and remarketing.
  • Led production of TikTok and Instagram video series, driving record engagement among younger audiences.

Imperial Restaurant Group / Imperial GO (Denver, CO & Las Vegas, NV)

  • Directed the rebrand of the historic Imperial Chinese Restaurant into Imperial GO, expanding to new markets in Denver, Aurora, DTC, Broomfield, Lone Tree, and Las Vegas.
  • Built and launched ImperialChinese.com with a new design system, accessibility updates, and SEO optimization.
  • Integrated Toast POS across multiple restaurant locations for real-time menu and order management.
  • Managed vendor relationships for architecture, signage, and media production with ArrowB Architecture and Denver Westword.
  • Led creative and marketing campaigns for Broncos partnership, featuring Imperial’s modern dining visuals on in-stadium LED screens and event promotions.

The Donut Haus (Loveland, Estes Park & Henderson, NV)

  • Expanded the brand into Las Vegas (Henderson) under the name Donut Haus – Mochi Donuts.
  • Built and optimized the Shopify e-commerce platform, including delivery and pickup integrations.
  • Produced product photography, packaging, and advertising assets for mochi donuts, boba drinks, and Korean hot dogs.
  • Spearheaded Denver Broncos collaboration, featuring Donut Haus at Broncos Stadium with dynamic digital signage, short-form commercials, and on-site sampling activations.
  • Directed creative production for stadium content with in-house animation team, aligning brand visuals to professional sports audiences.

LVSC (Las Vegas Strip Club) & LVSC Kitchen

  • Led full Toast POS deployment for LVSC Kitchen operations.
  • Managed rebranding and digital marketing strategy for LasVegasStripClub.com including SEO, Meta, and Google Ads.
  • Coordinated major promotions including SEMA kickoff event and Transportation Appreciation Night for Moneyline Limo drivers.

D2 Traffic Technologies & D2 Striping (Colorado & Michigan)

  • Modernized D2Traffic.com and D2Striping.com, shifting brand messaging toward AI-driven infrastructure and traffic innovation.
  • Wrote and structured full web content for AI, LiDAR, smart lighting, and sensor technology solutions.
  • Managed visual redesign of team and partner pages for clarity and professionalism.

Superior Aggregates & Paving (Lafayette, CO)

  • Migrated operations from Microsoft Access to QuickBooks Online for estimating, invoicing, and proposals.
  • Implemented cloud-based collaboration tools for job costing and field reporting.
  • Began phased IT infrastructure modernization for field connectivity and secure data management.

Jubilations Catering & Bristlecone Inn (Estes Park, CO)

  • Implemented Tripleseat for catering and event bookings across multiple venues.
  • Improved site performance and SEO visibility for BristleconeInn.com and JubilationsCatering.com.
  • Oversaw media refresh for event photography and digital storytelling for weddings and retreats.

LVMA (Las Vegas Marketing Agency)

  • Founded and structured the agency as Jogan’s internal marketing division.
  • Built operational framework and staffing plans for SEO, PPC, design, and account management.
  • Unified branding, analytics, and advertising platforms across all Jogan companies.
  • Directed corporate creative campaigns including Jogan x Broncos media activation, integrating sports sponsorship with food, hospitality, and entertainment sectors.
Nice Spaceship | Chief Executive Officer & Founder | October 2017 – Present

Las Vegas, Nevada

Ben Duffey founded Nice Spaceship as a next-generation creative studio blending cinematic storytelling, immersive media, and advanced production technology. Building on his early pioneering work in virtual reality and 360° video, Duffey evolved Nice Spaceship into a full-service production and marketing agency that creates compelling visual content for brands at the intersection of entertainment, technology, and culture.

As Founder and CEO, Duffey leads the studio’s creative vision and execution—overseeing strategy, direction, and production for commercial campaigns, branded content, and experiential activations. The company specializes in transforming brand stories into visually striking, emotionally resonant media, integrating traditional film techniques with modern innovation such as AI-enhanced workflows, motion graphics, and dynamic post-production pipelines.

He built and scaled Nice Spaceship from a solo creative venture into a multi-disciplinary collective of filmmakers, designers, animators, and strategists, serving both direct-to-consumer (DTC) and B2B clients. The studio’s portfolio spans stadium advertising, influencer campaigns, product launches, and digital storytelling for emerging and established brands alike.

  • Nice Spaceship has become known for its fusion of artistry and technology, pushing creative boundaries in branded entertainment and delivering immersive, story-driven content that connects with audiences across platforms and screens.
  • Founded and currently lead a full-service video production and creative marketing studio specializing in cinematic brand storytelling, high-impact commercial campaigns, and digital media for DTC and B2B brands across diverse industries.
  • Directed and produced end-to-end content including broadcast commercials, branded social media campaigns, product videos, photography, and documentary-style storytelling for lifestyle, hospitality, and technology clients.
  • Delivered creative strategy, concept development, scripting, on-set direction, post-production, and motion graphics, ensuring seamless integration of brand voice and visual identity across all media.
  • Oversaw content development for national campaigns, influencer collaborations, product launches, and large-format placements such as stadium advertising and digital billboards.
  • Managed multidisciplinary teams of videographers, editors, designers, animators, and marketing professionals to deliver cohesive, results-driven creative assets that elevated client visibility and engagement.
  • Collaborated with marketing teams to develop integrated digital campaigns that leveraged video storytelling to improve brand awareness, conversion, and community engagement.
  • Introduced AI-enhanced creative workflows and automation tools to optimize editing, asset management, and campaign reporting processes.
  • Built long-term partnerships through strategic brand consultation, creative innovation, and data-informed storytelling that helped clients grow market share and strengthen customer loyalty.
SpeedVegas | Director of IT | June 2025 – September 2025

Las Vegas, Nevada

• Developed and executed comprehensive IT strategies, ensuring seamless business operations.

• Led cross-functional teams to streamline processes, optimize resource allocation, and maximize efficiency.

• Managed IT budgets, optimized resource allocation, and ensured sustainable growth.

• Developed and maintained IT infrastructure, aligning with business objectives and ensuring high performance.

• Planned long-term strategic and short-term operational goals for the IT function.

• Directed and motivated assigned staff to achieve established goals.

• Coordinated with other areas of administration to meet established company goals.

• Developed and maintained budget to achieve established goals and utilize resources efficiently and effectively.

Mike Ferry Organization | Digital Marketing Specialist | February 2024 – July 2025

Las Vegas, Nevada

• Designed and implemented responsive user interfaces using HTML, CSS, and JavaScript.

• Developed and maintained server-side logic, databases, and APIs.

• Implemented microservices architecture and deployed applications to AWS, ensuring high availability and performance.

• Conducted thorough testing using frameworks and automated CI/CD pipelines.

• Led the development of a major web application that improved customer satisfaction.

• Mentored junior developers, fostering professional growth and technical skill development.

Greenfish Labs | Chief Executive Officer & Co-Founder | March 2014 – October 2017

Lancaster, Pennsylvania

Ben Duffey founded and led one of the early pioneers in virtual reality production, 360° video storytelling, and immersive brand experiences. Greenfish Labs bridged the worlds of technology, marketing, and media—creating cutting-edge experiences for global brands, agencies, and live events at a time when VR was just beginning to shape the future of content.

Overview
As Chief Executive Officer and Co-Founder, Duffey built the company from concept to profitability—securing funding, forming strategic partnerships, and leading a multidisciplinary team of developers, producers, and designers. The company’s mission was to create emotionally resonant, immersive experiences that allowed audiences to step into stories.

He oversaw all aspects of business development, production, and operations while driving innovation in emerging media formats and experiential marketing. His leadership helped position Greenfish Labs as one of the most forward-thinking immersive studios of its era.

Impact & Recognition

  • Featured in LancasterOnline, Central Penn Business Journal, and CSI Magazine for advancements in immersive storytelling.
  • Recognized as one of Pennsylvania’s first VR studios with national media partnerships and international exposure.


    Articles & References on Greenfish Labs

    1. Lancaster firm takes virtual-reality act to Vegas — CPBJ, December 28, 2016 Central Penn Business Journal
    2. Live from New Orleans: Midstate company to create virtual-reality experience of ‘The Passion’ — CPBJ, March 18, 2016 Central Penn Business Journal
    3. VR Is a Marathon Not a Sprint, Road to Adoption Will Take Years — StreamingMedia (mentions Greenfish Labs in broader VR context) Streaming Media
    4. Live VR/360° Video Gets Social — StreamingMedia Europe (features Greenfish Labs’ work in spatial audio + live VR) Streaming Media Magazine
    5. Virtually Unlimited: Three Companies Push VR Into New Areas — StreamingMedia (profiles Greenfish among innovators) Streaming Media
    6. PCN to Provide Live Coverage and Virtual Reality Experience of 2016 PIAA Track and Field Championships — Local news site (partnership with Greenfish Labs for live 360° stream) exploreJefferson
    7. Local companies bringing the Breeder’s Cup to Central PA — Local news (Greenfish Labs involvement in virtual experiences for Breeders’ Cup) WHP
    8. Lancaster company uses Virtual Reality to find hope — Fox43 (local news coverage of Greenfish’s VR work) fox43.com

Projects:

Tree 4 Hope: Hope Academy 360° Video (4K) (Tree 4 Hope) Category: VR Production / Client Project / Documentary Published: October 2015 Description: This 360-degree video highlights the challenges faced by girls in Awacate, Guatemala, who lack access to education and are vulnerable to abuse. Tree for Hope’s initiative to build a bilingual Hope Academy aims to provide these girls with education in science, arts, engineering, and business, emphasizing women’s rights and fostering intellectual, social, and spiritual development in a positive environment. URL: http://www.youtube.com/watch?v=YS-WX70Uz40

The Passion VR Experience (FOX / Dick Clark Productions / American Bible Society) Category: VR Production / Live Event / Client Project Published: March 2016 Description: A 360° companion experience produced by Greenfish Labs for FOX’s live event The Passion: New Orleans, blending broadcast television and virtual reality, sponsored by the American Bible Society. YouTube URL: https://www.youtube.com/watch?v=ia6mRi0qNgw (Case Study) Actual 360° VR Videos: https://www.facebook.com/ThePassionLive/videos/

This project showcased Greenfish Labs’ ability to create immersive VR content for large-scale live events, offering viewers a unique perspective that integrated with traditional broadcasting. The VR experience provided a deeper engagement with the narrative and atmosphere of The Passion.

Greenfish Labs – Dick Clark’s New Year’s Rockin’ Eve ’16 Category: VR Production / Live Event / Client Project Published: January 2016 Description: This 360-degree virtual reality experience takes viewers to Dick Clark’s New Year’s Rockin’ Eve ’16, providing an immersive view of the live musical performances and the festive atmosphere. The video features various artists performing on a stage adorned with confetti and elaborate lighting. URL: https://youtu.be/20Jc2gng7M0

Greenfish Labs 360 VR Demo (2015) (Greenfish Labs) Category: VR Production / Demo Reel Published: April 2016 Description: This 360-degree virtual reality demo reel by Greenfish Labs showcases a variety of immersive experiences, including scenic landscapes, aviation, live events, cultural sites, and sports. It features diverse settings such as mountains, an airfield with planes, a concert stage, and a golf course, demonstrating the breadth of their VR production capabilities. URL: https://youtu.be/copLymjv4OI

Immersed in Extra Generosity (Greenfish Labs) Category: VR Production / Client Project / Promotional/Documentary Published: November 2016 Description: This 360-degree video, presented by News 8, highlights the “Extraordinary Give” in Lancaster County, showcasing the community’s generosity and the impact of online giving on local organizations. It features interviews with residents and organizations, emphasizing the collaborative spirit and philanthropic efforts that make Lancaster a unique and supportive place. URL: https://youtu.be/9bdSRDxTjL8

BPM Festival 2017 in 360 VR (The BPM Festival) Category: VR Production / Live Event / Client Project Published: January 2017 Description: This 360-degree virtual reality video immerses viewers in the vibrant atmosphere of The BPM Festival 2017 in Playa del Carmen, Mexico. It captures the energy of the musical performances and the crowd, offering a dynamic perspective of the festival experience. URL: https://youtu.be/VK7kgs2ueRY

JLC Airpark Hangar Tour (JLC Airpark) Category: VR Production / Facility Tour Published: January 2017 Description: This 360-degree virtual reality tour provides an immersive experience of the JLC Airpark hangar, showcasing various aircraft and the facility’s operations. The video highlights the expansive space and detailed maintenance work performed on the aircraft. URL: https://youtu.be/L93FOt18Ujs

Hope International VR Trips – Dominican Republic (3D) (Hope International) Category: VR Production / Client Project / Documentary Published: January 2017 Description: This 360-degree virtual reality experience highlights Hope International’s work in the Dominican Republic, showcasing clients of their local partner, Esperanza International. The video illustrates how Christ-centered financial services empower individuals to invest in their dreams, overcome poverty, and grow their businesses, featuring testimonies of clients like Anoria, who makes wooden statues, and Issa, who runs a convenience store. URL: http://www.youtube.com/watch?v=Qr8g0dVAVuo

360 VR Live PIAA State Championships – 6A Boys Basketball Finals: Reading vs Pine-Richland Category: VR Production / Live Event Published: March 2017 Description: This 360-degree VR broadcast captures the PIAA 6A Boys Basketball State Championship game between Reading High Red Knights and Pine-Richland Rams. It offers an immersive viewing experience of the intense match, highlighting key plays and the overall atmosphere of a major high school sporting event. URL: http://www.youtube.com/watch?v=8vc-Uqn8ifQ

Lee Canyon VR Category: VR Production / Product Demo Published: April 2017 Description: This 360-degree virtual reality video showcases the experience of snowboarding and skiing at Lee Canyon. The immersive footage takes viewers down the slopes, highlighting various jumps and rails, and offers a unique perspective of the mountain resort. URL: https://youtu.be/7HbpoXTLNVc

Phillies 2017 Opening Day Ceremony in 360 VR Category: VR Production / Live Event Published: June 2017 Description: This video showcases the 2017 Philadelphia Phillies Opening Day Ceremony in 360-degree virtual reality. It provides an immersive experience of the event, including instructions on how to view 360 VR content on various devices, and features patriotic performances and team introductions. URL: http://www.youtube.com/watch?v=divJUxIIVOI

BTS ( 방탄소년단 ) in 360 – Billboard Music Awards 2017 Top Social Artist presented by ION360 Category: VR Production / Live Event / Product Demo (ION360) Published: June 2017 Description: This 360-degree video captures BTS (Bangtan Sonyeondan) accepting the Top Social Artist award at the 2017 Billboard Music Awards. The experience, presented by ION360, highlights the impact of social media on music and allows viewers to immerse themselves in the award ceremony. URL: http://www.youtube.com/watch?v=njZLoedKdLs

Lancaster Science Factory 360 Experience (Lancaster Science Factory) Category: VR Production / Product Demo Published: October 2017 Description: This 360-degree virtual reality experience offers an immersive tour of the Lancaster Science Factory, showcasing various interactive exhibits designed to inspire and educate young explorers. The video highlights the facility’s commitment to nurturing inquisitive minds through hands-on learning experiences and outlines plans for future expansion. URL: http://www.youtube.com/watch?v=7DhWaBeYZqM

Miller Ingenuity/Zone Guard 360 Experience (Miller Ingenuity) Category: VR Production / Product Demo / Training Video Published: November 2017 Description: This 360-degree virtual reality experience highlights the critical importance of safety in railroad maintenance by showcasing the Zone Guard track worker protection system. It demonstrates how Zone Guard’s advanced technology provides accurate and reliable warnings of approaching trains, significantly reducing worker injuries and fatalities. The video also contrasts the system with traditional watchman lookout methods, emphasizing its effectiveness in creating a safer working environment. URL: https://www.youtube.com/watch?v=vxytq8LvFSI

DavCo Advertising 360 VR Facility Tour (DavCo Advertising) Category: VR Production / Client Project / Facility Tour Published: November 2017 Description: This 360-degree virtual reality experience provides an immersive tour of DavCo Advertising’s 35,000 square foot facility, showcasing their printing technology and skilled team. The video highlights the company’s commitment to personalized client interaction, family values, customer service, and integrity in their business relationships. URL: http://www.youtube.com/watch?v=Fy9WErLBKnM

Why India VR (Mission India) Category: VR Production / Documentary Published: November 2017 Description: This 360-degree virtual reality experience explores Mission India’s work in Varanasi, North India, showcasing the nation’s diverse population, cultures, and religious landscape. The video highlights the challenges of reaching unreached communities and emphasizes the transformative impact of people sharing the gospel and the rapid growth of churches across the country. URL: http://www.youtube.com/watch?v=bXRg7wbMVy4

Direct Wire Virtual Reality Tour (Direct Wire and Cable) Category: VR Production / Client Project / Facility Tour Published: November 2017 Description: This 360-degree virtual reality tour showcases Direct Wire and Cable’s manufacturing facility in Denver, Pennsylvania, highlighting their innovative processes for creating high-quality copper cables. The video demonstrates the transformation of copper rod into flexible wire, the use of advanced machinery, and rigorous quality control measures, all while emphasizing cleanliness and employee safety. URL: http://www.youtube.com/watch?v=_ZymfPWCyXA

SPEEDVEGAS Racetrack in Las Vegas In 360 Virtual Reality Greenfish Category: VR Production / Product Demo Published: January 2018 Description: This 360-degree virtual reality experience takes viewers to the SPEEDVEGAS racetrack in Las Vegas, offering an immersive tour of the facility and a glimpse into high-performance driving. It highlights the thrilling experience of driving exotic cars on a professional track. URL: http://www.youtube.com/watch?v=CkkZGqBTGwo

360 Training with JJ Racaza and Lexus Beamer – EAA Corp Category: VR Production / Product Demo / Training Video Published: January 2018 Description: This 360-degree virtual reality training video, brought to you by EAA Corp, features JJ Racaza and Lexus Beamer demonstrating fundamental shooting techniques, including stance and grip, in an outdoor range setting. The video aims to provide an immersive and instructional experience for new shooters. URL: https://youtu.be/s1XMqmwDFpA

Greenfish Labs: Industrial Demo (Greenfish Labs) Category: VR Production / Product Demo Published: January 2018 Description: This 360-degree virtual reality video serves as an industrial demo, showcasing architectural visualizations of building exteriors and an incomplete interior space that transforms into a modern office or collaborative environment. The video highlights Greenfish Labs’ capabilities in creating immersive, detailed virtual tours for industrial and architectural applications. URL: https://www.youtube.com/watch?v=o8aGImD05vU

Greenfish Labs Sizzle Reel Category: VR Production / Demo Reel Published: March 2019 Description: This sizzle reel from Greenfish Labs showcases a dynamic range of 360-degree virtual reality projects, featuring immersive experiences from diverse locations and events around the world. The video highlights their work with bustling city streets, tranquil natural landscapes, vibrant music festivals, and sports events, demonstrating their expertise in creating engaging VR content. URL: http://www.youtube.com/watch?v=wV1kDVuJxPk

Laureate Education | Course Developer | March 2012 – November 2014

Baltimore, Maryland

Laureate Education is a global higher education network connecting over 1 million students across 25+ institutions worldwide.

As a Course Developer within Laureate’s centralized content production team, I collaborated with university faculty, subject matter experts, and media producers to design, write, and deliver graduate-level online courses. I specialized in curriculum architecture, digital learning design, and narrative-driven academic content that met both accreditation and instructional standards.

Key Responsibilities:

  • Developed master’s-level courses in health sciences, education, public administration, and technology.
  • Applied ADDIE and Bloom’s Taxonomy models to improve learner comprehension and retention.
  • Integrated multimedia learning components (interactive scenarios, assessments, and animations).
  • Ensured consistency across programs through standardized learning objectives and measurable outcomes.
  • Managed multiple global course development pipelines concurrently, meeting tight production timelines.

Notable Projects & Programs:

  • University of Miami – Master of Sports Administration
  • University of Liverpool – Master of Public Health
  • University of Roehampton (UK) – Master of Arts in Education
  • Torrens University (Australia) – Master of Public Health (Advanced)
  • Walden University – Master of Public Health, Master of Information Technology, and Master of Public Administration

Impact:

Contributed to the successful accreditation and international launch of 10+ postgraduate programs.

Elevated learner engagement metrics through improved course design and interactive delivery.

Helped standardize Laureate’s global content development workflow across universities in the U.S., UK, and Australia.

Education

University of Pennsylvania | MA

Philadelphia, PA | Summer 2010 – Fall 2011

Relevant Research and Coursework:
Academic Writing / Research: School of the Future: “Preparing High-School Students in ICT Literacy”
Inequality Matters: Research thesis “Global Digital Divide: Inhibition of the Internet”
Senior Thesis and Capstone: “Destined Nation: A Memoir – Examination of the Writing Process in Memoir”

Penn State University | BA

University Park, PA | Fall 2007 – Spring 2010

Bachelor of Arts in English – Emphasis: Rhetorical Strategies and Technical Writing
Minor in Communications | Information Technology

Awards: Cantwell Liberal Arts Scholarship Klein Trustee Scholarship in the Liberal Arts
Philip Klass Internship Award – Center for American Literary Studies
Activities: Penn State Drama Club – Writer, Director
ESL / SAT / Writing Tutor

Skills

AI, Automation & Intelligent Systems
  • AI Systems Architect: Designing and integrating AI-powered infrastructure across IT, marketing, and operations (LangChain, CrewAI, Make, Zapier)
  • AI Creative Engineer: Generating branded content using ChatGPT, Midjourney, Runway, D-ID, ElevenLabs, Synthesia
  • AI-driven process automation, data flows, customer journeys, and creative assets
  • Implementation of intelligent agents and modular systems across business units
Digital & Performance Marketing
  • Google Ads, Meta Ads, Klaviyo, and SMS campaigns
  • SEO/SEM, CRO, retargeting, geofencing, and A/B testing
  • GA4, HubSpot, SEMrush, and other analytics platforms
  • CRM integrations and lifecycle marketing flows
Creative Direction & Content Production
  • Storytelling for luxury audiences across print, web, and social
  • Sales collateral, signage, brochures, floorplans & renderings
  • Photography and video direction for branded campaigns
  • Oversight of influencer collaborations and digital creatives
Leadership & Operations
  • Cross-functional team and vendor management
  • In-house agency and external consultant oversight
  • Marketing budget planning, tracking, and ROI analysis
  • Agile project management with Monday.com, Asana
Tech & Tools

E-Commerce & Web Platforms

  • Shopify Pro
  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Webflow
  • Squarespace / Wix Studio
  • Magento (Adobe Commerce)

Creative & Design Tools

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects)
  • Figma (UI/UX design and prototyping)
  • Canva Pro (for fast social media graphics & templates)
  • LottieFiles (lightweight motion graphics/animations in apps and web)
  • Descript / CapCut / Runway ML (video editing with AI capabilities for reels & shorts)
  • Notion (creative operations, content calendars, and internal wikis)

CRM, Email & Marketing Automation

  • HubSpot (CRM)
  • Salesforce CRM + Marketing Cloud (enterprise-level segmentation and campaigns)
  • Klaviyo
  • Mailchimp
  • ActiveCampaign (email + CRM with advanced automation features)
  • Braze (SaaS for cross-channel engagement)
  • Iterable (enterprise-level lifecycle marketing automation platform)

Social Media Management & Content Scheduling

  • Meta Business Suite (Facebook, Instagram management)
  • Later (visual scheduler for Instagram, TikTok, Pinterest, LinkedIn, etc.)
  • Hootsuite / Buffer (multi-platform scheduling & analytics)
  • Planoly (Instagram-first scheduler and content calendar)
  • Sprout Social (reporting and engagement)
  • Loomly (social media calendar, scheduling, and collaboration tool)

Analytics, SEO & Performance Marketing

  • GA4 (Google Analytics 4)
  • Looker Studio (formerly Google Data Studio)
  • SEMrush
  • Ahrefs / Moz Pro
  • Hotjar / Microsoft Clarity (heatmaps and session recordings for CRO)
  • Crazy Egg (A/B testing and visual user behavior tracking)

AI & Automation

  • Zapier / Make (Integromat) (workflow automation)
  • ChatGPT, Midjourney, Runway, ElevenLabs, D-ID, Synthesia (AI tools)
  • Segment (customer data platform with AI-powered personalization)
  • Notion AI (research, brainstorming, doc creation)
  • Typeform + Tally.so (advanced surveys, feedback forms, lead gen quizzes)

Project Management & Collaboration

  • Monday.com / Asana / Trello
  • ClickUp (all-in-one project and task management tool)
  • Slack (team communication tool)
  • Miro (collaborative whiteboarding)
  • Airtable (spreadsheet database)